Thamhie: DTE 2k19

C.R.A.P

Contrast,Repetition,Alignment,Proximity

Understanding Contrast

Using small and large fonts
Using colours from opposite sides of the colour wheel.
Having dark coloured text on a light coloured background and light coloured text on a dark coloured background.
Dark and light coloured colours include black and white.
Both cards have exactly the same information
The second card has a contrasting font size and makes use of contrasting background/text colours

Understanding Repetition

The first is repeating the same word a number of times "Sale Sale Sale" uses repetition to get the message across. In this case that there is a sale on
The second repetition is the same as consistency. If you choose a particular font size/colour for a heading or body text you should stick to it.
It repeats the title three times to help emphasize what the flyer is about

Understanding Alignment

Alignment is a big word that basically means making sure things line up. None of the examples we have done so far has had any sort of alignment needed.
Alignment is needed when you have blocks of images or text. It also means not mixing left, right, centre and justified alignment when blocks are close to each other.
The company name lines up with the photo at the top. The email address does the same at the bottom.
Using the arrow keys to move objects around one pixel at a time.
Increasing or reducing the size of the space between words to help get the size to match.
Using separate text boxes for each block of text and making use of the alignment options
To get more precise font sizes type in the font size such as 10.5

Understanding Similarity and Proximity

In the three examples, all show good use of similarity. The first on size, the second on colour and the third on the shape.
Proximity is another word for close. It just means keeping things that are similar/ related close to each other.
You should not put half of a person's address at the top of a document and the other half at the bottom.

Thamhie